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Care Home Corner.

​Welcome to the Care Home Corner blog where we reflect on the business of caring for seniors and individuals with disabilities in Oregon. 

Why Your Adult Care Home Business Needs an Online Presence

3/2/2019

2 Comments

 
Article by Alyssa Elting McGuire, MA, MPA
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I was recently sitting in a class on the topic of website marketing offered through the Small Business Development Center, and I started thinking to myself, “why do so many adult care home businesses not have websites?” I’ll be the first to admit I’m no marketing expert, but I can say I recognize the value of a small business having an online presence.

Why, as an adult care home provider, should you invest the time and money into having a website or an alternative web presence for your adult care home business? I’d like to give you seven reasons why you need an online presence that showcases you and your adult care home.
​
  • It’s part of your overall marketing plan. This is your passion, but it is also your business. You need a marketing plan, and you can’t ignore the fact an online presence can be an important marketing tool.
  • Families are looking online for housing options for their loved ones. A business website probably won’t come up first on search engines, but you can make your presence known by using services such as Laria Care Finder where people can find detailed information about your home. Additionally, you can create a Google My Business account to be found through Google and on Google Maps. Also, Google My Business allows you to create a free basic website for your business.
  • It lends you some credibility. In this day-and-age, if nobody can find your business online, they can become a bit skeptical about your business. This is also true if they visit your website, and it’s obvious you haven’t updated it since 2005.
  • You have control over the content. You can post beautiful pictures of the inside and outside of your home, and offer any details that might be of interest to people looking to move to your adult care home.
  • It gives people a personal connection to you, as a caregiver. Post photos of yourself and give information about your approach to providing care, and why you chose to go into this business.
  • It gives you a forum to post client testimonials. Let people know about the great care you provide by posting client and family testimonials (while always keeping confidentiality in mind).
  • Make it easy for people to find you. You want to make it as easy as possible for people to find information about your care home and your contact information.
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You don’t have to be a web designer or developer to create your web presence. If you have some understanding of website development and design, you can create your own site, but your time is money, so I would encourage you to consider hiring out this service, or using a service that will do the work for you to market your home. Let the professionals handle it. It will be worth your time and money, and you’ll be on the right path to creating a professional, online presence for your adult care home business.
2 Comments
Sarah Smith link
3/17/2021 08:12:44 pm

Thanks for the advice to get a care provider for your senior loved ones. My husband's mom has noticed that she is forgetting a lot of different appointments and it's harder for her to get around the house. Would you suggest an online presence or an in-home caretaker?

Reply
Mariah Jackson link
5/3/2021 12:55:18 am

Veery thoughtful blog

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About Oregon Care Home Consulting

Oregon Care Home Consulting & Training is the compass that helps current and future APD adult foster care home licensees successfully navigate the licensing process and have a successful adult foster care home business. ORCHC provides coaching, consultation, training, and ongoing support. This ultimately saves time, reduces stress, and improves compliance, which allows AFH/ACH licensees to focus more time on providing excellent care to seniors and individuals with disabilities.

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​Oregon Care Home Consulting LLC
​1500 NW Bethany Blvd., Ste. 200
Beaverton, OR 97006

​Email: info@oregoncarehome.com

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​Disclaimer: Oregon Care Home Consulting LLC is not affiliated with the State of Oregon or Multnomah County Adult Care Home Program (ACHP). We are not State licensors, therefore we are unable to require compliance or guarantee your adult care home is in full compliance with current state and/or federal requirements. State and/or County licensors make the final determination of compliance. Additionally, we are unable to offer legal or medical advice, and no guidance provided by Oregon Care Home Consulting LLC should be construed as legal or medical advice. Always consult an attorney or doctor, when necessary. 


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  • About
  • Services
    • Coaching or Consultation
    • Dementia Care Support Services
    • Pre-Purchase Assessment
    • Pre-Remodel Inspection
    • Open Your Home - Full Support
    • Open Your Home - Complete Package
    • Open Your Home - Existing Care Home
    • Open Your Second Home - Essential Package
    • Comprehensive First-Year Support Package
    • Pre-Renewal Inspection Service
  • Training
  • Blog
  • Podcast
  • Resources
    • Client Page
  • Contact